The Importance of Websites for Businesses

Partially open laptop with colorful screen in a dark environment

A professional and functional website are the corner stones of a successful business. Websites allow a business to interact with potential customers in a much more efficient way while also giving a customer a taste of what the business strives for.

Not only do you need a website that showcases your skills, products, and services, you also need one that is visually appealing to make navigation simple and accessible for all platforms and people. Below is an example of a website redesign done by us for a previous client.

Website screenshot of Purpose Driven Exteriors, featuring residential roofing and exteriors services, with contact information, navigation menu, and roof image.

Old Website

  • Text can be hard to read against background

  • Poor loading speeds

  • Not optimized for mobile view

  • Feels “disconnected” and “confusing” to navigate

“Koi Studios did an excellent job in every way. They redesigned and optimized my website perfectly and designed amazing business cards for me. 10/10 service I highly recommend them.”

- Owner of Purpose Driven Xteriors

Screenshot of the Purpose Driven Xteriors website featuring a residential roofing service, company logo, navigation links, and customer testimonials highlighting expert craftsmanship and top-rated services.

New Website

  • Clear, short, understandable text

  • Optimized to work on all screen sizes

  • Included testimonials on the first page to gain trust and look professional

  • Added reasons why to choose them over a competitor (25+ years experience, top rated, etc.)

  • Clean user interface with a distinguished theme and consistent color pallet

What Does This Mean For Your Business?

Beyond just that one page, the entire website was optimized for a more user-friendly and straight forward experience. These two aspects are key in communication, reliability, and recognition, and that is why at Koi Studios we specifically tailor your website for your needs, style, and customer base.